Monday, October 7, 2013

All right, What is the difference between a Facebook profile and a Facebook page????



This is a Facebook PAGE
Last week not once but twice I had to explain the difference between a profile and a page… so I thought it may be confusing to others as well!
A Facebook profile is HOW you access Facebook and it is about YOU!  Back before Facebook had pages people would create a profile for their business as well. It requires its own email and password and can ONLY have up to 5,000 friends. (Also this is NOT allowed for your business anymore)
Currently, Facebook allows you to create a PAGE for your band or business. Pages have “Likes” and can have WAY more than 5,000. Multiple people can also administer the page, so if you have a tech savy employee ( or web site designer like me) They can   articles and updates to your page AND you can hide them, add to them and add your own!
Confusion with my customers last week came when they wanted a login and password to their Facebook Business Page. YOU MUST HAVE A PERSONAL PROFILE  account to access your business page. Neither of these customers have a profile and therefore they cannot login directly to the page. This is NOT easy to explain to someone who does not Facebook and I think they may be mad at me.
However – what any Admin can do is add ANYONE who has liked the page as another admin. They must have a profile and a password to do this.
Another interesting thing I found out is that if one admin takes out an ad for a page – only their Credit card – and no one but you can approve a charge! ( they can email results of the ads to you though – AND you can see what’s going on through your insights)
We will talk more about insights and advertising at another time!

Anyway – I hope this clears it up for you – feel free to comment and ask questions. Facebook is fluid and constantly changing, so things may be different in the future!


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